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- Why Choose Marketing?
- Marketing is one of the most sought after majors at VCU. Marketing-related jobs constitute approximately 30% of all jobs in the U.S., and the average salary offer for marketing graduates is $42,053.
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- Message from the Chair
A heartfelt congratulations to David Urban as he assumes the Interim Dean position for the VCU School of Business. At the same time, I will serve as Interim Chair of the Marketing Department. In my 25 years in the VCU School of Business, I have served as faculty advisor to the evening MBA and Fast Track Executive MBA programs, the associate dean of graduate studies, and a professor of marketing. I am excited to be working with students, faculty, and the business community in my new role.
Continuing innovation is as important as ever in today’s global economy, and innovative firms must develop new products to meet consumer needs. One of the strengths of the VCU School of Business is the fact that students interact with clients and participate in the commercialization process. Read moreWe look forward to building on these successes in the coming year.
Michael W. Little, Ph.D.
Professor of Marketing and Interim Chair
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- American Marketing Association
- The VCU Chapter of the American Marketing Association provides networking opportunities and professional contacts. Click here.
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- Research Spotlight
- In this edition, we focus on Dr. Haeran Jae's research into marketing practices as they impact low-literacy consumers. Read more
- Alumni Profiles
- Erin Fitzpatrick (2007) credits VCU with giving her the skills to handle big accounts as an Assistant Account Executive in Saatchi & Saatchi’s flagship office. Read more
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