One glimmer of good news today is that business investment remains strong in this challenged economy, according to the most recent report from the Richmond Federal Reserve (September, 2011). Two reasons are cited for improved productivity and growth 1) exports from emerging economies such as India, Brazil and China, and 2) the potential for U.S. consumer spending. Many marketing and sales executives from area corporations such as Verizon, Capital One, MeadWestvaco, Altria, and DuPont tell me that they are continually seeking new ways to create value solutions for their clients to stay competitive in the U.S and globally.

It is through the design of new products and services that firms create value for their customers. Roger Martin in his book The Design of Business (2009) argues that firms as different as Apple and McDonald's have thrived in a recessionary or struggling economy due to their innovations in products and services or through efficiencies in their processes.

Of course marketing contributes in the analysis, creativity of design and sales processes. These skill sets and knowledge are offered through marketing courses, programs such as the da Vinci Center, internships and participation in student organizations such as the American Marketing Association student chapter at VCU. In this issue, you will find information about the ways universities create value through research, teaching and engagement with the business community. Get involved and stay competitive.

Michael W. Little, Ph.D.
Chair of Marketing