The Major in Marketing endows the student with a broad working knowledge of contemporary marketing philosophy and practice. Students can choose from a variety of courses that most closely meet their interests and career aspirations. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, and retailing, among others. The major is open only to School of Business students, who must complete all foundation and advanced program requirements as described in the Undergraduate and Professional Programs Bulletin. The University Undergraduate Curriculum Committee (UUCC) recently approved the many changes submitted by the MKTG faculty regarding the BS in Marketing degree program. Students enrolled in the BS in Marketing degree program before the summer of 2009 can proceed with the program that was in existence when they came into the University. Before enrolling in any MKTG courses, students are required to complete the prerequisite requirements as specified by the VCU Course Bulletin.
Curriculum Advising Guide [PDF]
VCU Bulletin (Requirements)
Marketing Course Descriptions
