
Businesses that invest in innovation during the economic recession are most likely to emerge from the downturn the strongest, according to Kenneth Kahn, Ph.D., professor of marketing and director of the da Vinci Center for Innovation in Product Design and Development at VCU.
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November 9, 2009, 3:08 pm - By Phil Patton
The New York Times automobile blog discusses an article written by three economists at the Virginia Commonwealth University School of Business, in Richmond, Va., and published by the Journal of Business Research, “Non-Price Determinants of Automotive Demand: Restyling Matters Most.” The article argues that Detroit has lost market share because it does not change its cars often enough.